Estimating new product demand from biased survey data
نویسندگان
چکیده
منابع مشابه
Estimating New Product Demand from Biased Survey Data
Market researchers often conduct surveys asking respondents to estimate their future demand for new products. However, projected demand may exhibit systematic bias. For example, the more respondents like a product, the more they may exaggerate their demand. We found evidence of such exaggeration in a recent survey of demand for a potential new video product. In this paper, we develop a computat...
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ژورنال
عنوان ژورنال: Journal of Econometrics
سال: 1997
ISSN: 0304-4076
DOI: 10.1016/0304-4076(95)01782-8